Toronto, Oct 16, 2007 – Softchoice Corp. (TSX: SO) and Brains II today announced a partnership to provide NexInnovations customers with complete technology solutions and service support.

Softchoice recently completed the acquisition of NexInnovations technology solutions and products division. On Oct 15, 2007, Brains II announced that it entered into an agreement to acquire the Company’s break-fix and warranty services business with approximately 400 services staff. Together Softchoice and Brains II will ensure that NexInnovations customers continue to receive integrated reliable, high quality service with respect to the purchase, deployment, management and ongoing optimization of new technology solutions.

“Helping customers maximize the value of their IT investments has been a key focus for us and we are delighted to have found such a like-minded and capable partner,” said David MacDonald, President and CEO of Softchoice. “Brains II has been responsible for maintaining the hardware systems infrastructure for some of North America’s most well-regarded organizations. Combined with our own established competencies in providing comprehensive IT solutions, we are creating a winning formula for our respective organizations and, above all, NexInnovations customers.”

Established in 1979, Brains II has grown into one of Canada's leading providers of services for IBM, HP, Sun, and Xerox. Brains II specializes in servicing mainframe, midrange, network processors and peripherals, disk storage systems, automated libraries and large production printing equipment.

“Softchoice has built a solid reputation for service excellence and for building long-lasting customer relationships,” said Charles G. Hanna, President and CEO of Brains II. “Our own professional team of certified technicians and extensive nationwide facilities network are an ideal complement as we work together to manage the technology requirements of some of Canada’s leading organizations.”

About Softchoice Corporation

As one of North America's leading providers of technology products and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. In 2006, Softchoice was named Software Value Added Reseller (VAR) of the Year by VAR Business magazine. Softchoice currently has 658 employees operating from more than 30 branch offices located in major cities across the U.S. and Canada. Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

About Brains II, Inc.

For nearly thirty years, Brains II has been providing mission-critical support to thousands of organizations in more than 100 locations across Canada. Established in 1979 as a third-party maintenance provider and seller of refurbished technology, Brains II has grown into one of Canada's leading providers of IT maintenance services, technical support, professional services and outsourced disaster recovery services. Its extensive expertise and resources as a multi-vendor, multi-platform and multi-layered support organization covers the entire IT infrastructure, including the mainframes, midrange, network processors and peripherals, disk storage systems, automated libraries and large production printing equipment.

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction and enhancement of our services, and other expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate," "expect" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.